10 tips

Best practice for finding decision maker emails

Ten tips to find more of the right people for the same spend. For the steps themselves, see How to find decision makers.

Selling to very small firms?

Clinics, shops and salons rarely have a personal email for one person that passes the check. Use their company email instead.

Plan your search

Already know which companies you want?

Give Claude their websites and ask for the decision makers at those companies only. This finds the right people most accurately.

Use full job titles, top people first.

Ask for the CEO, owner, managing director and general manager first. Ask for other job titles later, only for companies where no one at the top came back.

Want a certain company size?

Tell Claude, for example "11 to 200 staff". A big brand's small local office can still slip in, so remove it when you check the list.

When the number looks wrong

Getting too few people? Add more job titles.

Do not split your industry into small pieces like "snack makers" and "sauce makers". Each small piece finds only a handful.

Be careful with "leave out" words.

Telling Claude to skip a word can also drop companies you want. Ask Claude to count again after each one, or remove the odd company by hand instead.

When you check the list

Remove anyone who does not fit before you approve.

Where you can, keep people from different departments at the same company, such as the owner and the head of sales. More different people means more chances of a reply.

Check the list before it goes into a campaign.

Once people are in a campaign, taking many of them out of it is slow. Each one is taken out of that campaign separately.

Let the preview link check the emails.

It skips people an earlier search already brought you, so you do not pay to check them twice. Asking Claude to check emails on their own can check some again.

Working with Claude

Ask Claude what it searched.

Ask it to show the job titles, industry and places it used. Something saved in your settings is not always used.

Tell Claude your rules once.

Say "remember this", for example "only companies in Malaysia" or "always skip government offices", and Claude keeps it for next time.